Steve Jobs was an icon, an inventor, a boundary pusher. As President Obama said, Jobs was “brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.” The most fitting twitter message I have seen so far has come from @MG who simply wrote “@mg: RIP Steve Jobs. You touched an ugly world of technology and made it beautiful.”
I don’t own an Apple product, I simply cannot currently justify the cost of them. However that doesn’t mean I don’t admire or want the products, nor does it mean I think they are rubbish. In fact quite the opposite is true. The iPhone (in all iterations) is phenomenal, amazing build quality, amazing design, fantastic UI, outstanding after sales support. Everything about Apple products screams near perfection, and that has indeed has grown the company to what it is today and made it one of the most powerful brands around.
There is another element though, that I feel Steve had an astounding effect on, other companies; his constant striving to reach perfection in, hardware, software, customer support, and all the elements Apple deal in has pushed rival companies to attempt to match that. Apple’s ethos works, taking the time and spending the money to make the “perfect” product and customer experience pays dividends, customers will (and do) pay the large fees for the products because they know what they pay for is exceptional hardware/software and after sales support that is simply unrivalled.
The iPhone, when it was first released spurred phone manufacturers on to match or beat what it did/does, all my devices since it’s release, Palm, HTC, Nokia, Sony Ericsson have all had elements of the iPhone within them but none have really ever (until recently) been the complete device that the iPhone arguably is! This is just part of the legacy Steve has left, one that has in no doubt made the world a better place.
There is little more I can say to express the loss the world is feeling now. I shall end with this quote from Steve at the Stanford Commencement Ceremony in 2005
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice.
Rest in Peace Steve.